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Successful marketing formula
Posted on Nov 15, 2010
I am not just a marketing consultant; I combine 15 years of expertise in business and marketing to take a full picture and holistic look at my clients’ businesses. I have worked with over 200 companies over those years dealing with market...
Step 1: Develop positioning fo...
Posted on Nov 12, 2010
For many companies, where they think they are in the marketplace bears little resemblance to where they actually sit. And if you don’t understand how your proposition is different to that of your competitors, how can you expect your...
Step 2: Getting Customers
Posted on Nov 11, 2010
In a global, multi-channel marketplace where service is a key differentiator but so many buying decisions are based on price, ensuring that you choose the right route to market, communication channels and marketing style for your business is...
Step 3: Improve Profitability
Posted on Nov 10, 2010
Just because your business is successful doesn’t mean you can take your eye off the ball. And even if you have a good track record of profitability, it doesn’t mean your company is achieving its full potential: sometimes an honest...
recent Articles
My top five tips for choosing a consultant
This time round it’s my top five tips for choosing a consultant, which should help you save time and money.
First of all decide what you’re looking for – write a list of ‘must haves’ if you like – and focus clearly on finding the consultant that matches your requirements. The list should include...
recent Articles
My top five tips for choosing a consultant
This time round it’s my top five tips for choosing a consultant, which should help you save time and money.
First of all decide what you’re looking for – write a list of ‘must haves’ if you like – and focus clearly on finding the consultant that matches your requirements. The list should include...
recent Articles
My top five tips for choosing a consultant
This time round it’s my top five tips for choosing a consultant, which should help you save time and money.
First of all decide what you’re looking for – write a list of ‘must haves’ if you like – and focus clearly on finding the consultant that matches your requirements. The list should include...
recent Articles
My top five tips for choosing a consultant
This time round it’s my top five tips for choosing a consultant, which should help you save time and money.
First of all decide what you’re looking for – write a list of ‘must haves’ if you like – and focus clearly on finding the consultant that matches your requirements. The list should include...
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